IKRA venue becoming a new base for Finnish music in Moscow
Having programmed Aavikko, Cleaning Women and Kometa to play among the first featuring artists in March, the just established IKRA venue in Moscow will continue their Finnish-friendly policy. The "News from Helsinki" concert entity, taking place on April 19 - 21, will encompass the live performances of Jimi Tenor, Hevein, Lodger, and DJ Lil' Tony.
Says Gregory Goldenzweig, the promoter with IKRA: "News from Helsinki is meant to be rather a cultural action than a festival in traditional shape or form. The crucial feature is that it is planned as a chain of most different concerts, encompassing different music genres and aiming at difference audience, from metal fans (Hevein) to club culture addicts (DJ Lil' Tony) and Finnish specialities' fans (Jimi Tenor)".
Previously Goldenzweig has been responsible for producing the annual Finnish Independence Night festival – or "Itsenäisyysyö" as our man in Moscow calls it in his fairly fluent Finnish – that has occurred three times in Moscow's B2 club. As the name of the festival implies, the programme policy has favoured so-called indie artists. The shout-aloud male choir Mieskuoro Huutajat, for example, has appeared on the bill twice.
"There is an interest in Finnish specialities and subcultural things; acts that present a picturesque show and can boast of production that we don't have in Russia. In other words, it's obvious why to bring Kimmo Pohjonen, Eläkeläiset, PanSonic or Lordi", says Goldenzweig. The clue is to offer something unique; for him there is no point in bringing average bands, which appear to be similar to the Russian ones. The IKRA venue, though, doesn't exclude mainstream acts.
IKRA's "News from Helsinki" live dates will also serve as showcases connected to the export event organized by the Finnish Music Information Centre (Fimic) in Moscow. Tailored tutoring on the Russian market will be targeted for the partaking representatives of Finnish music industry, who will consequently establish contacts with the Russian music professionals in the special networking sessions.
29 March, 2006